新媒体环境下高校学生资助工作宣传创新研究

高校的学生资助政策在帮助贫困大学生在学校中顺利完成学业方面发挥了巨大的作用,在高校的学生资助工作体系中,宣传是加强资助育人效果的重要手段。随着经济困难学生的比例日益增加,单一的宣传模式已无法满足学生们的需求。在新媒体环境下,高校资助工作宣传应综合运用多种宣传渠道,融入学生资助工作的具体环节,满足家庭经济困难学生的信息、情感以及成长诉求,促进高校学生资助工作更加科学有效地开展。

The policy of student financial assistance played a huge role in helping the poor college students complete their studies. In the student financial assistance system of colleges, propaganda is an important means of strengthening funding education. With the increasing of the student＇s proportion, single propaganda mode have been unable to meet the needs of the students. In the new media environment, the propaganda of funding work should be integrated with a variety of promotional channels to meet the students＂ growing demands of family economic dif- ficulties information, emotion, and promote the student financial assistance work to carry out more scientifically and effectively.