谈企业利用社会化新媒体营销的策略——以微信微博营销为例

Talk About Enterprise Use of New Social Media Marketing Strategy

随着互联网和智能手机的快速发展,移动互联网时代已经到来,这不仅大大改变了人们的日常生活习惯,也让企业面临新的经营环境。近年来,微信微博等社会化新媒体营销模式兴起,对企业的影响巨大。本文就此问题进行分析,探讨企业如何利用微信微博等社会化新媒体进行有效的营销,并提出具体可行的建议。

With the rapid development of Internet and smart phones,mobile Internet era has arrived,which not only greatly changed the People＇s Daily habits and customs,but also let enterprise facing a new environment. In recent years,We Chat,weibo socialization of new media marketing mode,has had a huge impact on the enterprise. Analysis on this issue,this paper discusses how companies use We Chat,weibo social new media for effective marketing,and puts forward concrete suggestions.