日本农协营销渠道力分析

Analysis on the Marketing Channel Force of the Japanese Cooperative Economic Organization

日本农业虽然小而散,但依靠成熟的农民专业合作组织(即农协)的参与,使得日本农业经济得到了快速稳定发展。文章基于"六力模型"全面分析了日本农协在农产品营销渠道中的影响力,以期对我国农民合作组织的发展提供一些启示。

Although Japanese agriculture is small and scattered, but relying on Japan Agricultural Co-operatives（JA）, Japan＇s agricultural economy has been rapid and stable development. Based on＂six force model＂, this paper analysis of JAs influence and draws the lessons in order to enlighten us on establishing and improving the farmer cooperative organizations in China.