吉林省县域农村电商发展及对策

An Analysis on Jilin Province County Rural E-commerce Development

在"互联网+"时代,全国县域农村电商发展迅速,吉林省县域农村电商发展虽然起步较晚,但已经成为振兴东北老工业基地,转变经济发展方式,优化产业结构的主要动力之一。目前,吉林省县域农村电商发展已呈现出农产品交易势头强劲,交易额大幅增长,农民参与农产品电子商务热情高涨的态势,与此同时也存在着模式不清晰、产品雷同,人才匮乏等问题。因此,应明确产业聚集发展方向,依托县域优势,加快人才招揽与培养,以实现吉林省县域农村电商的快速、健康发展。

In the ＂Internet plus＂ era,the nationwide county rural e-commerce development is very swift and violent.Although the start of Jilin Province county rural e-commerce is relatively late,it has already become one of the major powers to revitalize the old industrial base of northeast,transform the economic development mode and optimize the industrial structure.Currently,Jilin Province county rural e-commerce development has shown that the agricultural products transaction momentum is powerful and the volume of trade is increasing substantially,and the situation of farmers participating in agricultural products e-commerce is full of enthusiasm.But problems like that mode are not clear,products are similar,talents are scanty,etc.still exist.Therefore,it should confirm the industry aggregation development direction;accelerate talents recruit and cultivation depending on county advantages to realize the fast and healthy development of Jilin Province county rural e-commerce.