感知信息质量对信息采纳态度的影响研究——基于主客观路径的比较

The Research on the Impact of Perceived Information Quality to Information Adoption Attitude——Based on the Comparison of Subjective and Objective Paths

以移动网购为研究情景,构建感知信息质量与信息采纳态度的结构方程模型。以往的信息采纳研究并未涉及感知信息质量的影响,本文认为感知信息质量是消费者是否将信息用于决策的关键因素,提出对信息采纳态度正向影响的研究假设。实证结果发现:感知信息质量对信息采纳态度的影响存在主客观两条路径,且通过中介效应的检验得出主观路径影响作用大于客观路径的结论。

In the context of mobile internet shopping, This research develops a model drawing upon perceived information quality theory to test the impact on information adoption attitude. Previous adoption research didn＇t discuss the perceived information quality potential impact, this paper argue that perceived information quality is the key factor in whether informa- tion used for decision, this research makes hypothesis that perceived information quality is the explaining variable of information adoption attitude. The research finds that perceived information quality has two positive paths to adoption attitude which are subjective and objective paths. Meanwhile, the subjective paths show greater effect than objective paths through the mediator effect test.