流行语在报刊新闻语言中的应用与规范

Application and Specification of Buzzwords for Language of Newspapers and Periodicals

新闻媒介以语言文字作为重要的传播工具,同时它也是语言规范化影响最广泛的领域。报刊中使用的流行语及时反映了当前的政治、经济、文化状况及人们的心理活动等因素。同时,流行语也以其时尚的形式、突出的风格受到追捧。但是,新闻语言灵活性和规范性的内在矛盾也要求新闻从业人员对流行语进行认真地考察和甄别,恰当地运用,以营造规范的新闻语言环境。本文从汉语言应用与规范的角度,说明当前流行语产生及使用的情况,并结合具体的新闻报刊语例,分析其中流行语使用的不当之处,由此提出报刊新闻语言规范化的意义和策略。

Language is the important communication tool of news media, and also language specification will produce a profound effect upon the news media. The buzzwords of the press can reflect all factors of the present political, economic, cultural situation and the people＇s psychological activities exactly in time. Meanwhile, with the fashionable form and outstanding style, the buzzwords become very popular. But, there exists a contradiction between the flexibility and normalization of journalistic language. So in order to create the normative journalistic language environment, the journalists should distinguish the buzzwords seriously, and use them reasonably. Based on Chinese application and specification, this paper gives an explanation for the production and application of buzzwords. Then, taking some language materials for example, the author analyzes the inappropriate usages of buzzwords in the language of newspapers and periodicals. Meanwhile, the significance and the strategies for application and specification ofbuzzwords for journalistic language have also been put forward.