基于主成分分析的中学生研学旅游需求动机研究——以太原市为例

Research on Demand Motivation of Middle School Students Study Tourism Based on the Principal Component Analysis: A Case Study of Taiyuan

在对研学旅游概念清晰界定的基础上,结合需求动机相关理论,分析了中学生参与研学旅游活动的内驱力倾向和目标诱因。运用主成分分析的方法,对太原市中学生研学旅游活动发展现状和研学旅游动机进行问卷调查。从被调查的20种研学旅游动机影响因子中,提取主成分并归纳出三类主要的动机——求知、培养兴趣能力,愉悦身心、开拓视野,陶冶情操健全人格;得出中学生研学旅游需求动机和研学旅游细分市场的异质性需求特点,为研学旅游的进一步发展提供参考。

Based on defining the concept of the study tourism, this research analyzes the driving and induce- ments with the relative demand motivation theories. A survey towards middle school students in Taiyuan was done in order to learn about the study tourism development status and motivations. Three kinds of main motivations such as seeking knowledge and developing interest and ability, enjoying oneself and broadening the horizon, cultivating the taste and perfecting personality, were extracted and concluded from twenty sorts of motivations that were investiga- ted by using the method of principal component analysis. Some reasonable conclusions about middle school students demand motivations and different demand characteristics of market segment of study tourism as a reference for study tourism further development.