国内旅游景区门票定价模型:理论分歧与研究展望

Pricing Model of Scenic Spots Tickets in China:Theoretical Divergences and Research Prospect

旅游景区门票价格是近年来国内关注和争论的焦点问题,克服定价的随意性,凭借科学的定价方法和模型制定合理的门票价格是旅游学者的探索方向。首先,将现有的定价模型归纳为4种类型;然后,对其进行评价和比较后指出定价模型的显著差异是由所依托的学科背景和价格理论不同而产生的,体现了理论根源上的分歧;最后,对未来研究的共识基础和研究方向进行展望。

In recent years, sustained price rising of tourist spots entrance fee has become the social focus of public opinion. One of the academic research directions is pricing by scientific methods and models in order to reduce randomness. First of all, the existing pricing models are divided into four types, and every model is introduced; and then the basic point is point out that the differences between models is due to divergences of price theory;in the end, research consensus and the directions for future research are prospected.