农产品营销中的价格影响因素及定价策略

Price Impacting Factor in Agricultural Marketing and Its Pricing Strategy

结合农产品价格与营销研究的综述,分析了影响农产品营销定价的因素。从农产品营销过程的参与者角度提出其对农产品价格的影响。研究发现,合适的价格策略将对农产品的生产、销售以及良性发展起到促进作用。在此基础上提出了农产品营销的定价策略,旨在推动农产品营销及农产品品牌的发展。

By combination of review of agricultural price and marketing research, this article analyzes the influencing factoes on agricultural marketing pricing, and proposes the impact on agricultural price from the perspective of participants during marketing process. The research reveals that proper price strategy will have an improving effect in production, sales and healthy development of agricultural products. On the above basis, the pricing strategy of agricultural marketing is proposed to improve the development of agricultural marketing and brand.