摘要
2015年是"泛娱乐"元年,随着网络文学产业IP三足鼎立局面的形成,其版权运营发展方向也逐渐明晰:行业整合带来网络文学版权资源库的中心化垄断,网络文学的全版权运营实现了产业链条的多元化盈利,版权跨行业布局推动了IP孵化式发展,以粉丝经济为核心的网络文学版权运营促成了产业链条的循环对接。只有把握网络文学的精神内核,保证"内容为王"的发展导向,才能实现网络文学的泛娱乐战略。
2015is the first year for pan entertainment.With the formation of the network literature industry tripartite confrontation situation,the direction of copyright operating gradually becomes clear：Industrial consolidation brings the central monopoly of the network literature copyright resource;all-copyright operation of the network literature achieves the diversification of profitable industrial chain,the cross-industries composition promotes the IP-incubation and the fan economy as the core of copyright operation contributes to docking cycle of industrial chains.Only by grasping the spiritual core of the network literature to ensure the development orientation of＂content first＂can the strategy of pan-entertainment network literature be achieved.
出处
《河北广播电视大学学报》
2016年第3期97-100,共4页
Journal of Hebei Radio & TV University
基金
国家社科基金重大招标项目<完善现代文化市场体系与培育骨干文化企业研究>(14ZDAO51)
关键词
网络文学
版权运营
泛娱乐
孵化平台
粉丝经济
network literature
copyright operation
pan entertainment
incubation platform
fan economy
