论新常态下高职会展专业创新创业能力的培养

Innovation and entrepreneurship Training of MICE major in Higher Vocational College in the New Normal

当前会展行业出现增长速度趋缓、创新成为增长动力的新常态,而高职会展专业招生规模持续上升,但专业满意度与就业对口率却不高。回应会展新常态,高职会展专业应强化创新创业能力培养,重视人才培养质量。理念层面,坚持产教融通,校企合作;路径层面,开发三维一体课程体系,嵌入政校行企协同项目;保障层面,植根行业需求,合理有度开发课程项目,启动学习成果开发应用体系,将利益相关者凝结为利益共同体。由此促进会展行业持续发展,助推会展人才创新立业。

The so-called new norm in the exhibition industryincludes the slowed-down growth rate, innovation becoming the engine of growth,MICE enrollment remaining high and employment quality remaining low. To deal with the issue, the program should strengthen innovation and entrepreneurship ability with an aim of improving the training quality. On the conceptual level, we must adhere to the integration of production and teaching as well as school-enterprise cooperation. On the approach level, we must develop three-dimensional integrated curriculum, focusing more on the collaboration of all relevant sectors.On the supply level, we need to develop application-oriented courses that are derived from the demands of the industry so as to set up a community comprising of all interest parties. Ultimately we could achieve the sustainable growth and innovation of the industry and MICE.