摘要
广告从字面意思看,可以理解为"广泛地告知大众"的意思。企业、商家通过广告能够将商品的特点、质量、用途、功能等特性传达给受众,引起受众的购买欲望,促成商品交易的进行。在传播过程中,广告配音无疑起着至关重要的作用,一条优秀的配音可以化腐朽为神奇,使广告的效果扩大化。拟从不同年龄、不同层次的消费者对商品的需求入手,研究广告配音在展现商品的过程中体现出来的作用,重点探究配音员在面对不同广告时需要选择怎样的声音。
Literally,the word advertising has the meaning of ＂to widely inform the public＂. Through advertising,merchants are able to increase people ＇s purchase desires as well as trading actions by conveying messages such as the characteristics,qualities,functions and other more features of merchandises to the audiences. Dubbing plays a vital role during the communication process of advertising to audiences. A piece of excellent dubbing has the power of turning weak into miracle,as well as enhancing the result of advertising. This article discusses the role of advertising dubbing in displaying commodities＇ s features,and what kind of voice should be used by the dubber during different kinds of advertising.
出处
《黑河学院学报》
2016年第3期104-108,共5页
Journal of Heihe University
关键词
广告配音
消费群体
声音选择
advertising dubbing
target consumers
the choice of voice
