摘要
分析了电力营销的风险,阐述了营销稽查对降低电力营销风险的作用。
This paper analyzes the electric power marketing risk, expounds the role of marketing audit to reduce the risk of electric power marketing.
出处
《现代工业经济和信息化》
2016年第10期117-118,共2页
Modern Industrial Economy and Informationization
关键词
营销稽查
电力营销风险
作用研究
marketing audit
electric power marketing risk
action research
