基于网络消费者行为的新余电子商务营销策略

Xinyu electronic commerce marketing strategy based on network consumers' behavior

从4P's理论的角度讨论了新余电子商务忽视网络消费者行为在产品求新、价格求实、渠道求快、促销求异等方面的现状和问题,并进一步从4P's理论出发探讨适合网络消费者行为的产品优质新颖化、价格差异化、物流快速化、促销个性针对化等电子商务营销策略。

From the perspective of 4P＇s theory,this paper discusses the status and problems of Xinyu electronic commerce,that is,neglecting realistic network consumer behavior in product innovation,price,channels for fast promotion and seeking difference. It further explores the electronic commerce marketing strategies,that is,innovating product quality,differentiating prices,quickening logistics and promoting sale aiming individuals.