文字异域化形态在图书封面设计中的应用

Application of Text Exotic Form in Designing Book Cover

图书封面是书籍组成的重要部分,而文字又是图书中最不可缺少的重要元素,任何一本书要想准确表达作者的中心思想都离不开文字。文字异域化独特的表现形式,能给人一种意想不到的感官体验,在传播的过程中具有很高的关注价值。本文以文字异域化形态设计为切入点,首先分析了各种异域化设计风格的具体表现形式;如:变形和夸张、会意和象形、叠加与组合、提炼等;然后以藏文、蒙文、韩文等各种风格设计为例,探讨了异域化形态在图书封面设计中的具体结合方式,以供设计人员参考。

Book cover is an important component of a book.Texts are the most important and indispen-sable element of a book because accurately expressing the intention of authors in a book is inseparable from the text.Text of exotic unique form of expression offer people an unexpected sensory experi-ence,which shows a high concern value in the dissemination process.The author uses the exotic form to design as a starting point,first analyzes the design of a variety of concrete manifestation exotic styles such as distortion and exaggeration,knowing and pictograms,stacking,and combinations and then takes the design of Tibetan,Mongolian,and Korean as examples to explore the exotic form of a book cover design for reference for designers.