大数据与艺术审美的商业化

Big Data and Commercialization of Artistic Aesthetics

大数据作为当代互联网技术在商业中得到初步应用,同时,审美品味的商业化、概念化也为艺术审美与大数据的商业结合带来了新的可能性。分析商业艺术、设计时尚、影视审美以及影评数据之后,可以看到当代的大数据在商业审美中应用的成功案例还局限在一些较为保守、审美品味变化较为缓慢的消费受众群中,所以,对于大数据带来的新的商品审美化的挑战,需要深度地分解先锋艺术的理念来满足大众的需求,同时需要注意在此种审美品味商业化趋势下,审美感受性的弱化和消失。

Big data is a special Internet technology that has been applied in business. Meanwhile, commercialization and conceptualization of aesthetic taste has brought some new possibilities in the commercial combination of art, aesthetics and big data. In the analysis of commercial art, design fashion, film aesthetics and film critics, we can see some successful cases of big data in the commercial aesthetics, which have limited some relatively conservative consumer audience, whose aesthetic taste changes slowly. To confront the challenge of the new aestheticization of commercial products, there should be more in-depth analysis on pioneering arts＇ conceptualization to meet the needs of the public, and we should pay attention to the weakening and disappearing of the aesthetic sensitivity under the current of the commercialization of aesthetic taste.