应用型院校国际商务谈判双语课程的实践教学研究

On the Practice-oriented Bilingual Teaching of International Business Negotiation Courses in Application-oriented Colleges

采用问卷调查和焦点访谈等调研方法对国际商务谈判的授课教师、学生及其家长和企业界人士进行调查,发现由于课程的实践性教学环节匮乏,导致该课程理论与实践相脱节、课程应用性差、侧重外语学习等问题。从课程设置、校企合作、师资培养、教学方式等方面提出实践教学的发展策略。

The international business negotiation is a required course for higher- grade students who major in business in application- oriented colleges and universities. Bilingual teaching of this course is aims at improving intercultural communication and negotiation abilities and enhancing the ex- development of students. Questionnaire and focus interview were introduced to investigate the teachers who taught International Business Negotiation,students and their parents,as well as executives of different enterprises. From the research,many problems were found owing to the lack of practice- oriented teaching,such as the separation between theories and practice,poor applicability,weighing too much on foreign language learning,etc. This paper intends to solve the problem from the perspective of curriculum design,college- enterprise cooperation,teacher training system and teaching method.