摘要
体育赛事资源的界定、分类是进行赛事资源开发的重要起点。运用文献资料法,逻辑分析法等,以资源配置与管理为主线,对体育赛事资源进行分析。结论:体育赛事资源开发的过程应从现有资源统计和潜在资源开发为出发点,其次是消费市场培育、客户需求细分,最后是产品与服务的供给。
The definition and classification of the sports resources is an important starting point of development resources in the event. Using the methods of literature material and logical analysis,as the main line of resource allocation and management,analyze the sports resources. Conclusion： the process of the development of sports resources from existing resources statistics and potential resources development as a starting point,the second is the subdivision consumer market cultivation,customer demand,the last is the supply of products and services.
出处
《福建体育科技》
2016年第3期8-11,共4页
Fujian Sports Science and Technology
基金
陕西省体育局常规课题(15108)
关键词
体育赛事
资源
核心
sports event
resource
core
