产品创新导向与供应商网络形态适配对产品创新绩效的影响

Analysis of Fit between Product Innovation Orientation and Supplier Network Configuration and Its Impact on Product Innovation Performance

以我国制造企业为研究对象,分析不同产品创新导向下供应商网络形态的差异,探索产品创新导向与供应商网络形态的适配对制造企业产品创新绩效的影响。产品创新导向分为"开发式"和"利用式"两类;供应商网络形态有"开放式"和"封闭式"之分。本文采用大样本问卷调查方式收集数据,借助SPSS和AMOS软件,对来自210个样本的数据进行方差分析,探索产品创新导向和供应商网络形态交互作用对企业产品创新绩效的影响。研究结果表明,当产品创新导向与供应商网络形态适配时,企业的产品创新绩效更高。开发式产品创新导向下,制造企业管理开放式供应商网络,相比于封闭式供应商网络能取得更高的产品创新绩效;利用式产品创新导向下,企业管理封闭式供应商网络,相比于开放式供应商网络能取得更高的产品创新绩效。

Increasingly,enterprises pay more attention to the product innovation and how to establish the supplier network is a major task for researchers.By studying Chinese manufacturers,this paper analyzes the differences of supplier network configuration under different product innovation orientation and proposes that manufacturer＇s product innovation orientation should match supplier network configuration.Subsequently,this paper focuses on the possible impact of the interaction between product innovation orientation and supplier network configuration set on product innovation performance.Product innovation orientations are classified into ＂open＂vs.＂closed＂and supplier network configurations are differentiated as ＂exploratory＂vs.＂exploitative＂.This paper collects data by large-sample survey,and statistically tests the data from 210 Chinese manufacturers with analysis of variance by SPSS and AMOS.An empirical analysis is conducted to examine the interaction effects between product innovation orientation and supplier network configuration on product innovation performance.The results indicate that,compared with closed supplier network,designing and managing the open supplier network will attain higher product innovation performance for enterprises under exploratory product innovation orientation.Compared with open supplier network,designing and managing the closed supplier network will attain higher product innovation performance for enterprises under exploitative product innovation orientation.The conclusions provide some useful implications about how to manage supplier network effectively to acquire knowledge from suppliers in enterprise＇s product innovation.