基于层次分析法的黄山市乡村旅游资源评价研究

Study on Evaluation of Rural Tourism Resources in Huangshan City Based on AHP

旅游资源是旅游产品的基础,黄山市乡村旅游的开发和发展得益于独具特色、蕴含丰富的地方资源。以层次分析法为评价方法,对古村落、名人古迹、非物质文化遗产、气候、植物、动物、自然风光和土特产等方面进行综合评价,提出黄山市乡村旅游开发应该坚持"以自然风光为主导、以非物质文化遗产为主体、以古村落为特色,以动物资源和植物资源为呼应,以土特产品为支撑,以名人古迹为点缀,以气候为补充"的开发思路。

Tourism resources are the foundation of tourism products. The development of rural tourism in Huangshan City relies on the rich local resources. Based on AHP,the paper evaluates ancient village,celebrity relics,intangible cultural heritage,climate,plants,animals,natural scenery and local specialties,and then puts forward the route of development as follows： natural scenery as the leading,intangible cultural heritage as the main body,the ancient villages as an unique feature,the plant and animal species as cooperators,local special products as a support,famous archaic sites as an ornament,climate as an important supplement.