摘要
创建于1837年的宝洁公司,是日用消费品领域的领头羊,其产品畅销世界上160多个国家和地区。历经近二百年的时间,无数同行企业淹没在时代快速变革的潮流中,而宝洁公司却始终屹立不倒,甚至有越来越强之势,这与其与时俱进的先进管理模式有直接的关系。其成功之道值得借鉴。
Established in 1837,PG is the bellwether in the industry of goods for everyday consumption,with its products well-sold in over 160 countries and regions in the world. Over nearly two hundred years,numerous peer enterprises have been defeated in the trend of fast change of time,while PG has been last standing or even stronger and stronger. This is directly related to its advanced management mode of following the times all the time. Its success shall be used for reference.