西安市高端食用油推广潜力及策略研究

The potentiality and strategy of marketing promotion of high-quality edible oil in Xi'an City

利用西安市的实地调研数据,了解该地区的食用油消费现状,分析消费者对高端油的消费理念,提出高端食用油企业在西安市发展的策略.西安市民以食用大豆油和花生油为主,高端食用油消费以葵花籽油和橄榄油为主,对茶叶籽油的认知度比较低,选购高端油时注重品牌和营养价值.

The consumption status of edible oil in Xi＇an was investigated and analysis the analysis of investigation results, some suggestions on the development of edible oil industry in Xi＇an were put forward. In Xi＇an the consumed generated edible oil was mainly soybean oil and peanut oil, and consumed high-grade edible oil was low, sunflower seed oil and olive oil, the cognition degree of green tea seed oil was low, the demand preference was the nutritional value and the brand for high-grade edible oil. The survey could provide reference to high oil merchants wanting to enter Xi＇an area.