基于商业化儿童玩具在工业设计中的探索

THE EXPLORATION OF COMMERCIAL CHILDREN'S TOYS IN INDUSTRIAL DESIGN

在经济社会不断进步和发展的今天,人们对产品和服务的体验有了更高要求,在此环境下,体验设计的理念有了新的变化。特别是近些年来玩具工业设计上给予人娱乐体验的效果日益受到重视,玩具给儿童带来的不再是最原始的娱乐体验,而需要更高级别的体验感觉,因此,有必要探讨当前儿童玩具的工业设计。本文对基于商业化儿童玩具的工业设计的理念和策略进行了系统探讨,为我国的儿童玩具设计创新和发展提供了一定的参考。

In the economic and social progress and development of today, people have higher requirements for the product and service experience, in this environment, the concept of experience design has a new change. Especially in recent years toys industrial design to give people entertainment experience effect, has been paid more and more attention, bring toys to children is no longer the original entertainment experience, and need more high level of experience the feeling. Therefore, it is necessary to study the industrial design of the current children＇s toys. This paper systematically discusses the concept of industrial design and commercial strategy based on children＇s toys, provide some reference for the design of children＇s toys innovation and development in china.