平遥剪纸图形在山西旅游网站界面设计中的应用

THE APPLICATION OF PINGYAO PAPER CUT GRAPHICS IN SHANXI TOURISM WEBSITE INTERFACE DESIGN

随着网络信息时代的发展,旅游产业借助网络平台已经成为一个创新型领域。为了更好地宣传山西形象,传播山西民俗艺术文化,本文从艺术设计学的角度出发,分析平遥剪纸图形元素在山西旅游网站界面中应用的新形式,研究传统的剪纸艺术如何突破其传统纸质媒介,保留其形式美感运用在山西旅游网站的界面设计中,为新媒体环境下的传统元素带来了新传播展示方式,也为网站界面视觉形象发展起到了一定积极创新作用。

With the development of the Network and Information age, the tourism industry which draws support from Internet platform has become a creative field. In order to promote the image of Shanxi and spread the folk art and culture of Shanxi in a better way, this article from the perspective of art design, analyzes the new application form of Pingyao paper-cut graphic elements in the Shanxi tourism website interface, studies how to break through the traditional print media, retains their aesthetic form in the Shanxi tourism website interface design, which has brought the new communication for the traditional elements under the new media environment, and also has a positive influence for the development and innovation of web interface visual identity.