关系认知、关系公平与联盟企业间信任——基于长三角地区企业的实证研究

Relationship Understanding,Relationship Fairness and Inter-Firm Trust: An Empirical Study of Enterprises within the Region of Yangtze River Delta

研究探讨了关系认知和企业间信任二者间,关系公平所扮演的中介作用。以长三角地区企业为研究对象,采用问卷调查法,取得研究样本230个。经统计分析检验,证明了关系认知是能够对关系公平产生影响的前置变量,而且关系认知的各个构成因子对关系公平各构成维度的影响程度存在明显差异;同时,关系公平对关系认知和企业间信任的作用存在显著的中介效应,各维度中介效应的路径也存在差异,互动公平和分配公平对关系认知和企业间信任各因子起到完全或部分中介作用,而程序公平不能起到显著的中介作用。据此给出相关的管理建议。

The paper explores the mediating effects of relationship fairness between relationship understanding and inter-firm trust. It takes the enterprise alliance within the region of Yangtze River Delta as the investigated object,utilizes a questionnaire survey method and obtains 230 research samples. Based on statistical analysis, the relationship understanding is proved to be pre-variable which may have impact on relationship fairness. Also,there are significant differences on the impacts in each dimension degree of relationship fairness caused by the component factors of relationship understanding. At the same time,the study also shows that relationship fairness has obvious mediating effect on relationship understanding and inter-firm trust while significant differences are existed in the paths of mediating effects in each dimension degree. Therein interactive fairness and distributive fairness are the most significant factors for mediating effects in every dimension degree of relationship fairness,and they also have complete or partial mediating effects on the factors of relationship understanding and inter-firm trust. However,there is no prominent mediating effect caused by procedural fairness.Accordingly,some suggestions are proposed for China's alliance management.