利用新媒体技术提升城市文化品质策略研究——以连云港市为研究视角

On the Strategies of Enhancing the Quality of Urban Culture by Using New Media Technology:From the Perspective of Lianyungang

在全媒体时代,借助新媒体技术提升连云港城市文化品质已经被提上日程。具体策略有四点:首先,利用新媒体技术提高港城海洋文化建设水平;其次,利用新媒体技术大力宣传港城特色旅游文化;再次,利用新媒体技术打造艺术节文化品牌;最后,利用网络新媒体技术推广民俗文化。连云港城市文化的传播策略,既要抓住"一带一路"的发展机遇,又要借助全媒体时代的契机,让人们在全媒体盛宴中领略到连云港城市文化的特色,提升连云港的城市竞争力。

In the era of omnimedia, it has been put on the agenda to enhance the cultural quality of Li- anyungang with the help of new media technology. There are four specific strategies, namely, improving the city construction of the level of marine culture by using the new media technology, promoting the city characteristic tourist culture by using the new media technology, creating a cultural brand by using the new media technology, and spreading the folk culture of Lianyungang by using the new media technology. In the communication strategies of urban culture of Lianyungang, it is necessary to seize the development opportunities of ＂One Belt and One Road＂ and draw support from omnimedia, and then let people enjoy the characteristics of Lianyungang urban culture in the omnimedia feast and enhance the competitiveness of Lianyungang city.