大学生网络意见领袖话语探析

Exploration about the Discourse of College Student Opinion Leaders on Network

大学生网络意见领袖的壮大源于互联网的飞速发展,其话语在互联网场域里深刻影响着当代大学生的思想观念及行为方式。当代大学生网络意见领袖在话语上呈现个性化、指向性、显性化的特点,其话语建构逻辑体现在网络意见领袖主导话语、大学生群体紧跟话语、互联网媒介连接话语三者之间的有机融合。大学生网络意见领袖话语存在着众多不确定性因素,因此,要从增强思想政治教育工作者的正向引导能力、提升网络意见领袖和大学生群体的共识性认同、强化校园网的规范化管理三个方面入手,对大学生网络意见领袖话语进行有效引导。

The growth of college student opinion leaders on network owes to the rapid development of the Internet, and the discourse of college student opinion leaders on the network makes a profound impact on the ideas and behavior of college students. The discourse of college student opinion leaders on the network shows the feature of personality, directivity and distinctness. The construction logic of the discourse is re- flected in the combination of college student opinion leaders on the network leading the discourse, the col- lege student following the discourse and the Internet connecting the discourse. There are many uncertain- ties about the discourse of college student opinion leaders on the network, so we should improve the ability of the ideological and political educators＇ active guidance, upgrade the identity of the college student opin- ion leaders on network and college students, enhance the standardized management of the campus net- work, thus making an effective guidance on the discourse of the college student opinion leaders on net-work.