从《寻龙诀》看IP电影元素

The Characteristic of IP Elements in “The Ghouls”

从电影文化批评角度看,近年来IP电影热现象不失为中国电影创作的一种进步。结合当下IP电影新发展,以《寻龙诀》为例,论述该片利用IP元素的特点,以期在中国电影工业化的发展进程中,对IP电影存在问题及发展方向有更新的认识。

From the perspective of the film culture criticism in recent years, the phenomenon of IP film hot has been a progress of Chinese movie creation. With the new development of IP film, this article will focus on discussing the characteristics of IP elements in the case study of the film ＂The Ghouls＂, which is expected to have some new understanding of the existing problems and development direction of IP film during the process of the development of Chinese movie industrialization.