期刊文献+

植入因素对广告植入效果影响的研究综述

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摘要 随着信息技术的和经济的高速发展,消费者越来越能够有效地规避无用的商家广告,传统广告的市场趋于饱和,植入广告作为一种新兴的广告形式渐渐走入消费者的视野,因其良好的宣传效果也逐渐得到商家的青睐。本文通过对植入广告研究文献的梳理,对植入刺激因素和植入效果进行总结,并提出未来可能研究方向。
作者 邱瑶
机构地区 重庆工商大学
出处 《现代商业》 2016年第13期29-30,共2页 Modern Business
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