1Barry, Thomas F. The development of the Hierarchy of effects:anhistoricalperspective[J].Current Issues andResearch in Advertising. 1987(10).
2Delorme D E, Reid L N. Moviegoers' experiences and interpretations of brands in film revisited.[J].Journal of Advertising, 1999,28(2):71-95.
3Russell, Cristeel A. and It Stern .Ccrksurers, (taractera and Products: A Balance Model of Sitcom Product Placement Effects [J]. Journal of Advertising, 1996, 35(1) :7-21.
2Babin,L A,and Carder,S T. Viewer's recognition of brands placed within a film[J]. International Journal of Advertising, 1996,15 (4):140- 151.
3Tiwsakul, R, Hackley,C, and Szmigin, I. Explicit, non-integrated product placement in British television programmes[J].International Journal of Advertising, 2005,24 ( 1 ) : 95- 111.
4Sharmistha, L, and Braun-LaTour, K A. Product placements: How to measure their impact [A]. in Adaval, R, and Aksoy, L (Eds.). The psychology of entertainment media[C]. Mahwah, NJ : Lawrence Erlbaum Associates, Inc. , 2004.
5Miller, M C. Seeing through movies[M]. New York: Pantheon, 1990.
6Marie,S E. The cost efficiency and communication effects associated with brand name exposure within motion pictures[D]. West Virginia University, 1987.
7Gupta,P,and I.ord,K R. Product placemenl in movies:The effect of prominence and mode on audience recall[J].Journal of Cur rent Issues and Research in Advertising, 1998,20(1):47-59.
8Glass, Z. The effectiveness of product placement in video games[J].Journal of Interactive Advertising, 2007,18 (1) : 23- 32.
9Mahyari,P,et al. Virtual product placement: Examining the role of involvement and presence in second life[R]. Australian and New Zealand Marketing Academy Conference, 2009.
10Wilbur, K C, Michelle, S G, and Ridder,G. Effects of advertising and product placement on television audiences[R]. Working Paper, Marshall School of Business, USC, 1998.