基于媒介融合背景下的高校阅读推广实践研究—从物理形态和媒介载体进行分析

Research on the Practice of Reading Promotion in Colleges and Universities Based on the Background of Media Convergence: Analysis from the Physical Form and the Medium Carrier

媒介融合作为科技时代的一种发展趋势,将对图书馆阅读推广工作产生深刻影响。图书馆作为高校阅读推广的主阵地,只有顺应媒介融合的发展趋势,才能更好地贯彻"让读书成为一种习惯,让书香洒满校园"的理念。文章介绍了"媒介融合"在阅读推广中的概念界定,以及目前媒介融合环境下高校阅读推广的应用现状,依此提出了媒介融合背景下高校阅读推广的策略。

The media convergence as a kind of development trend in the era of science and technology, wall be on the library reading promotion have a profound impact. Library, as the promotion of reading the main position, have to comply with the development trend of media convergence, in order to better implement the ＂so that reading becomes a habit, let Shuxiang bathed in campus＂ concept. The ＂media convergence＂ concept in the promotion of reading, and the media convergence environment, colleges and universities, reading promotion application status and accordingly put forward the media convergence in Universities under the background of reading strategies to promote.