基于Citespace的视觉文化研究可视化分析

Visualization Analysis of Visual Cultural Study Based on Citespace

以源于CSSCI数据库有关视觉文化研究的数据为研究对象,运用计量学的方法,通过Citespace工具绘制视觉文化研究的知识图谱,对研究机构分布、高影响学者以及视觉文化的知识基础、研究热点、研究前沿等问题进行分析,得出如下结论:国内视觉文化研究主要集中于高校;各研究机构间缺少交流合作尤其是国际间交流;视觉文化研究热点分布较散且半衰期较短;广告传播、文学理论与视觉文化关系、图像消费、语言学转向与视觉技术、网络视觉文化等主题组成当前的研究前沿。

software of Citespace drawing knowledge mapping of Visual culture research, this paper mainly analyzes many problems of distribution of research institutions and high impact scholars, knowledge base, research hotspot, research front of visual culture. Ac- cording to the research results, these conclusions can be obtained： visual culture researches mainly focus on domestic colleges and uni- versities; all research institutions lack communication and cooperation especially International communication; distribution of visual culture research hot spot is scattered and half - life is short ; present research front is composed by advertising communication, literary theory and visual culture communication, image consumption, the linguistic turn and visual technology, network visual culture and so on topics.