摘要
AT the end of 2015,the advertising slogan"Axiong Food Factory makes snacks adorable"was posted on a crowdfunding subsite of JD.com,one of China’s leading e-commerce portals.This crowdfunding project,initiated by a young member of the Communist Party of China(CPC)Wang Pei,targeted raising RMB 10,000 within a month to promote Axiong Food Factory-a brand of food products in Hunan Province.The project was eventually funded with RMB 40,585 in just one month.The crowdfunding,also a type of advertising campaign,successfully helped the brand gain renown.
AT the end of 2015,the advertising slogan＂Axiong Food Factory makes snacks adorable＂was posted on a crowdfunding subsite of JD.com,one of China＇s leading e-commerce portals.This crowdfunding project,initiated by a young member of the Communist Party of China（CPC）Wang Pei,targeted raising RMB 10,000 within a month to promote Axiong Food Factory-a brand of food products in Hunan Province.The project was eventually funded with RMB 40,585 in just one month.The crowdfunding,also a type of advertising campaign,successfully helped the brand gain renown.
