“非4G客户”不转4G网络的原因分析

Pain points analysis of non 4G customers do not to turn 4G based on network complaints

本文通过整合中山市400万在网客户大数据资源,从用户分布、投诉热点、网络现状、用户流量等多维角度开展数据建模分析,并结合SQL数据库等大数据分析挖掘手段,基于网络投诉来分析非4G客户不转4G的痛点原因。从技术层面深度挖掘准4G用户在消费感知中遇到的问题,并以此快速定位需要针对性营销的目标用户,通过主动回访关怀或改善网络覆盖,从而提升用户感知,提升用户对移动4G网络的信心。实现市场网络一体化协同推广4G网络,促使非4G用户使用移动4G网络。

In this paper, we mainly analyze the reasons of non 4G customers without turning 4G based on network complaints. By integrating Zhongshan city’s 4 million of magnitude of customer data resources in the network, we analyze through multi-dimensional perspective such as the users distribution, complaint hot-area, network status and users’ traffi c, combined with SQL database and large data mining tools to carry out data modeling and analysis. Therefore, we can carry out in-depth excavation to fi nd the problems of non 4G customers encountered in using our network service , so we can locate the target users to comply targeted marketing. Furthermore, we can enhance the user’ perception and trust in 4G network by initiative care or improving the network coverage. Relying on the results of this research, the network optimization department can works closely with the marketing department to promote the 4G network and prompt non 4G users to use mobile 4G networks.