儿童绘本出版的新方向——扩增实境儿童绘本的发展前景及受众分析

The New Directions of Publishing Children's Picture Books——The analysis of the prospect and its audience of children's picture books with augmented reality

近几年来,扩增实境技术悄悄走入人们的视野,它搭乘移动互联这班快车,正以润物无声而又所向披靡的态势向各个领域渗透。在图书出版领域,尤其是儿童图书出版领域,有着无限广阔的发展前景。本文以扩增实境儿童绘本为例,重点分析扩增实境儿童绘本的发展前景、实践价值及受众特征,以期为国内儿童图书出版提供新思路。

In recent years, augmented reality came into our view. And it penetrated into every field of ourdaily life with the development of mobile internet. Augmented reality has an unlimited prospect in the field ofbook publishing, especially children’s book. In order to offer some new ideas for the children’s book publishing in our country, this paper analyzes the prospect, value and audience of children’s picture books with augmented reality.