竞争环境下零售商负责回收的闭环供应链定价策略研究

Research on Price Strategy of Retailer Take-back Closed-loop Supply Chain under Competitive Environment

文中研究了制造商和零售商依据生产成本和行业平均利润加成定价,零售商负责废弃产品回收的闭环供应链优化问题,分析和比较独立决策模型和联合博弈决策模型下闭环供应链的最优价格和最优利润。研究表明:联合博弈决策比分散决策更有效率,应加强供应链成员间的合作,使闭环供应链各方及整体利润最优。

This paper, we studied the optimization of closed-loop supply chain of maroifkcturers and retailers pricingon the production cost and the industry average profit and the retailer recycling waste product, analysed and compared theoptimal price and profit of the closed-loop supply chain based on the distributive mode and the centralized mode. The studyshows that the cooperation game is more efficient than the distributive mode. That is, strengthening the cooperation amongmembers of the supply chain will optimize all parties and overall profits of the closed-loop supply chain.