动画电影《西游记之大圣归来》热潮引发的思考

Consideration about boom caused by animated film Journey to the West:Monkey King is Back

动画电影《西游记之大圣归来》的票房火爆带给人们鼓舞,但在热潮背后,同样呼唤创作者理性回归,提醒从业者回归创作理性、设计理性、市场理性。尊重创作理性要尊重开放的价值观和简洁有效的故事逻辑;尊重设计理性要求视觉和动态层面尊重电影视听规律;尊重市场理性要求动画企业以消费对象为中心,政府部门回归服务本体培养生态。回归理性,动画的真正崛起指日可待。

Success of film Journey to the West% M onkey K in g is Back make people think andrespect creating rules, design rules and market rules. Creating rules requires reason to respectuniversal values and rules on creating simple and effective story logic. Design rules requiresreason on visual and motion rules on films. Marketing rules requires companies to respectindividual consumer, government departments to return to services ontology and to cultivateecology. Only respecting reasons can make the real rise of the animation.