基于文本挖掘的历史街区游客感知研究——以苏州平江路为例

Research on Tourists' Perception of Historic Blocks Based on Text Mining:A Case of Suzhou Pingjiang Road

运用网络文本挖掘的方法分析了新浪博客和携程旅行网的600篇博客文章和684条游客短评,根据分词词频统计的结果将游客对苏州平江路的旅游感知形象按照游客关注度从高到低分为地理位置形象、旅游地类型形象和地方性形象3种。结果显示:游客对旅游地类型形象的关注度在博客中高于短评中。同时,旅游地类型形象和地方性形象都属于游客认知的"长尾"区间,存在可待挖掘的空间。总体来说,平江路应重点发展地方特色旅游文娱产品和特色旅游景点,向游客传递其厚重的历史文化底蕴和雅致的水乡气息,同时与苏州相关景区联动发展。

This paper uses the network text mining methods to analyze 600 articles and 684 tourists essays in sina blog and ctrip blog. Based on the result of participle word frequency statistics,it divides the images of tourist＇ perception of Suzhou Pingjiang road into three kinds,including the image of geographical location,the image of tourism destination types and the image of locality,according to visitors＇ attention from high to low. The result shows that the tourists＇ s attention on image of local tourism in blog＇ s articles is higher than in tourists＇ essays. At the same time,the image of tourism destination types and the image of locality can be further explored. In general,this paper argues that Pingjiang road should focus on developing local tourism cultural products and the characteristics tourist attractions so as to transfer its massive historical and cultural background to the tourists,meanwhile,it should develop with other linkage scenic spot of Suzhou.