“酷日本”与日本国家形象建构——基于面向中国青少年调查的分析

Cool Japan and Japan's National Image Construction

2002年美国记者道格拉斯·麦克雷发表了题为"Japan’s Gross National Cool"的论文后,"酷日本"一词逐渐成为日本对外宣传的口号。特别是2009年日本实现政权更替,民主党执政后首次将"酷日本"列入日本国家发展战略。此后,在日本政府的强力推进下,以日本当代流行文化为主要内核的"酷日本"逐渐成为构建新的日本国家形象——"魅力日本""美丽日本"的有效载体,同时"酷日本"本身也成为展现日本国家形象不可替代的符号。本稿在分析"酷日本"一词的由来以及日本"酷日本"战略形成的基础上,讨论"酷日本"与日本国家形象建构之间的关系。

Since the American journalist Douglas Mc Gray published an article entitled ＂Japan＇s Gross National Cool＂ in ＂Foreign Policy＂ in 2002, which is known as an American diplomatic journal, the expression ＂Japan＇s Gross National Cool＂ has gradually become a key word in Japan＇s international propaganda. For the first time in history, ＂Japan＇s Gross National Cool＂ has been enrolled into its national development strategy, especially after the Democratic Party of Japan became the ruling party in 2009. With the strong urging of the Japanese Government, ＂Japan＇s Gross National Cool＂, stemming from the popularity of contemporary Japanese culture, has become an effective and powerful carrier for establishing a new image of Japan as ＂The Glamorous Japan＂ or ＂The Pretty Japan＂. In the meantime, the expression ＂Japan＇s Gross National Cool＂ itself has also become an irreplaceable symbol in presenting its national image. This paper delves into the relationship between ＂Japan＇s Gross National Cool＂ and Japan＇s national image construction based on an analysis of the origin of ＂Japan＇s Gross National Cool＂ as well as its strategic transformation.