农业电子商务国内外研究现状与展望

Agricultural E-commerce Research: A Review of the Current Status and Prospects

本文以农业电子商务研究为综述对象,基于"中国知网"遴选出36篇国内期刊文献,基于Scopus数据库遴选出31篇国外期刊文献。国外文献在研究方法和研究内容上略显丰富,但研究对象主要是涉农企业。国内文献以宏观论述和定性研究居多,今后需要逐步过渡到理论创新和定量研究;研究内容主要涉及中国农业电子商务发展形势以及诸多特色鲜明的发展模式,未来要加强不同模式间的比较研究;对于企业层面的模式,重点研究企业的管理创新以及相关主体的利益联结机制;对于县域层面的模式,重点研究其形成与演化机理,考量其可复制性和推广路径;另外,还要关注平台企业的农村战略、农资电商等其他视角和题材。

This article provides a review of the literature on the agricultural e-commerce research domain. Based on the data found in the CNKI and Scopus Databases, 36 articles in Chinese and 31 articles in English are identified, respectively. Compared to the research articles in Chinese, the articles in English are found to have adopted more research methods and approaches, but mainly focus on agribusiness. Most articles in Chinese are typified by macro statements and qualitative research, but weak in theoretical innovation and quantitative research. Besides, most domestic scholars are found to merely describe the development trend of agricultural e-commerce in China and summarize a number of distinct modes. For further studies, it would be desirable to make more comparative analyses, focusing on management innovation and benefit sharing mechanism at the firm level, the formation and evolution of agricultural e-commerce as well as the possibility of its replication and promotion at the county level. Finally, more attention needs to be paid to other subjects, such as the rural development strategy of platform companies as well as agricultural input distribution and e-commerce.