体认传播观:后大众传播时代的一个核心概念

Embodied-Cognition Communics Concept:A Critical Idea in the Era of Post Mass Communication

透明传播观诞生于大众传播时代,20世纪六七十年代以后大众传播的中心地位受到挑战,传播的自发性、互动性、平等性日渐突出,人际传播和分众传播成为主流,媒介融合形成趋势。文章以体认哲学为理论框架,深入研讨后大众传播背景下传播观念的嬗变,指出了体认传播观是对透明传播观的传承和延续,又强调了对其的超越与发展。

Transparent Communication View was born in the time of mass communication, but from 1960 s to 1970 s on, spontaneity, interactivity and equality of human communication became the main features of society. Interpersonal communication and dissemination hit the mainstream, and media convergence was the trend of current media developing.Under the scheme of embodied philosophy, this paper discusses the evolution of communication concepts and points out Embodied-Cognition Communics Concept inherited, continued and will surpass Transparent Communication View.