互联网时代艺术的跨媒介叙事

The Trans-media Storytelling of Arts in the Internet Era

艺术作品的跨媒介叙事或跨门类改编是近年来中国艺术创作中的显著潮流。就艺术生产角度而言,艺术跨媒介叙事的盛行是互联网时代粉丝经济与品味工业崛起的产物,这种鲜明的"受众中心主义"显示出以粉丝群体为代表的艺术受众正成为艺术创作的主要力量,其最终导致的是艺术自律性的弱化。艺术跨媒介叙事在艺术文本中的显著特征在于其具有互文性、开放性、扩散性等特点的"超文本"的形成,这种跨越艺术门类的作品系统虽然实现了门类间的频繁跨界与话语流动,但由于对艺术特殊性的漠视,艺术去本体化的趋势日益凸显。而在艺术接受方面,艺术跨媒介叙事过程中存在着艺术分赏与艺术共赏的博弈问题,而作为大众文化生产实践,它最终导致的是审美的去分化或趋同化。艺术跨媒介叙事的盛行,最终共同促动着当下艺术场成为艺术自律性弱化、艺术去本体化与审美趋同化的倾斜场域。如何在这股跨媒介潮流中努力保持艺术创新力、体现艺术特殊性、推动审美多元化,是艺术场中的参与者们都应加以审视与辨析的重要议题。

The trans - media storytelling or the cross - disciplinary adaptation of art works has been a trend in the art creation in China. From the perspective of art production, the trans - media storytelling of art works is the product of the emergence of the ＂Fans Economy＂ and ＂Taste Industry＂ in our Internet era,and this kind of audience centralism shows that the audience, represented by the fans, has been the main force in art creation and audience centralism will finally lead to the decline of artistic self - discipline. The ＂hypertextuality＂, one of the most marked features of the trans - media storytelling in the art text, is characterized by in- tertextuality, openness and diffusibility. Owing to the disregard to the uniqueness of art, this kind of inter - disciplinary artistic work system gives rise to the trend of de - ontology in art, although it has also brought out frequent cross -disciplinary exchange and conversation. As far as the artistic reception is concerned, al- though there is a contradiction between aesthetic convergence and aesthetic divergence during the process of trans -media storytelling in art, the aesthetic de -differentiation or homogenization will be the final outcome as a result of the mass culture production. The popularity of trans - media storytelling pushes the artistic field to develop into an unbalanced field distinguished by the decline of artistic self - discipline, the decline of artistic ontology and the aesthetic homogenization. It is therefore crucial for all the actors in the field of art to maintain artistic innovation ,interpret artistic specificity and promote aesthetic diversity.