摘要
随着我国艺术市场逐渐成熟,行业内部的竞争也步入白热化阶段。文章借助迈尔克·波特的"五力模型"对中国艺术市场的五种竞争力进行分析,总结出目前影响艺术市场竞争的七大因素,并针对这些问题,提出艺术市场的合作机制,完善艺术市场的发展体系。
With Chinese art market has gradually become mature, the competition of internal market has stepped into the white-hot stage. This paper is based on the Michael porter＇s ＂Five Forces Model＂ to analyze the five kinds of competitiveness of Chinese art market, and summarized the seven factors which influence the competition of art market. In order to solve these problems, this paper put forward the cooperation mechanism of the art market, attempt to improving the development system of the art market.
关键词
艺术市场
竞争
合作
arts market
competition
cooperation
