销售终端的愉悦体验——包装设计的趣味性要素分析

Pleasant Consumer Experience at Sales Terminal, Analysis of Fun Elements in Packaging Design

随着人类文明的推进,消费群体根据生活方式和欣赏情趣的不同被进行了多样化、个性化的划分,这在一定程度上带动了商品包装从功能性向情感价值的倾斜,趣味性的设计正是这种设计方向的具体反映,它满足了人们舒缓工作压力的愿望,使其在轻松的情绪体验中放慢了生活节奏。文章从趣味性的包装设计主旨出发,分析了能够传递愉悦情绪的设计元素和设计思路,从而丰富包装设计的创意渠道,满足大众消费更加细化的心理需求。

With the advancement of human civilization, differentiation of consumer groups is more and more refined based on individual life styles and tastes. To some extent, this shifts the emphasis of goods packaging from its functional value to sentimental value. This shift is reflected by fun design, which helps relieve work pressure and slow pace of life by enabling relaxed emotional experience. With the theme of fun design in goods packaging, this document analyzes design elements and design ideas that inspire pleasant moods, aiming to enrich innovation approaches of packaging design and meet more refined psychological requirements of mass consumption.