中西方森林游憩者生态行为影响研究——基于解说驱动机制视角

Chinese and Western forest recreationists' ecological behavior from the perspective of the driving mechanisms of interpretation

森林生态系统作为游憩经济系统的基础,保持生态结构完整是森林旅游协调发展的前提,但生态功能的发挥并非为旅游活动自然结果,很大程度有赖于游憩者的环境保护行为。选取加拿大班夫国家公园和中国张家界国家森林公园为问卷调研地,以解说驱动机制视角对森林游憩者生态行为影响进行研究,旨在运用相关分析、结构方程模型实证检验中西方森林游憩者生态行为生成的内在关联。结果表明:形成森林游憩者生态行为的过程逻辑定式为"生态知识-生态体验-生态态度-生态行为";1中西方森林游憩者生态知识、生态体验、生态态度与生态行为均存在正向相关;2森林旅游解说对中西方森林游憩者生态知识、生态体验、生态态度、生态行为均具有正向影响。

Forest ecosystems function as the basis of a recreational economic system; therefore,maintaining the ecological structure is vital for the coordinated development of forest tourism. However,the ecological function is not the outcome of tourism activities; rather, it depends largely on the environmental protection behavior of recreationists. This study investigated the impact of forest recreationists＇ ecological behavior in Banff National Park,Canada and Zhangjiajie National Forest Park,China via questionnaires,from the perspective of the driving mechanisms of interpretation. The purpose of this study was to test the internal associations of Western and Eastern（ Chinese） forest recreationists＇ ecological behavior using correlation analysis and Structural Equation Modeling. The results are as follows： The logical pathway for formation of ecological behavior of forest recreationists is ＂ecological knowledge-ecological experience-ecological attitude-ecological behavior＂;（ 1） For both Chinese and Western forest recreationists,ecological knowledge,ecological experience,and ecological attitude all have a positive impact on ecological behavior;（ 2） For both Chinese and Western forestrecreationists,forest tourism interpretation has a positive impact on ecological knowledge,ecological experience,ecological attitude,and ecological behavior.