民族村寨旅游开发的SWOT分析——以贵州省黔东南肇兴侗族为例

SWOT Analysis of Tourism Development of Ethnic Village: A Case Study of Gong People in Zhaoxing in Southeast of Guizhou

民族村寨旅游是贵州民族文化旅游的主要形式和发展方向.针对由于不合理开发民族村寨旅游,造成不可挽回的损失,由此在旅游开发前应对开发地做必要旅游评估分析.基于SWOT分析法,对贵州省肇兴侗族民族村寨旅游的发展进行系统的分析,并在分析的基础上提出发展建议和对策,这将更好地促进该地区以及贵州民族地区的旅游发展.

Ethnic village tourism is the main form and the development direction of Guizhou ethnic cultural tourism. The development of tourism in ethnic villages should be evaluated because of the unreasonable development and irreparable loss. The development of tourism in Zhaoxing ethnic village of Dong people in Guizhou was analyzed systemically based on the SWOT analysis method to put forward corresponding developing measures so that the tourism in this area can be developed in more reasonable ways.