学术社交网络用户内容使用行为研究——基于科学网热门博文的实证分析

Content Using Behavior of Academic Social Network System:Case Study of Popular Blogs from Sciencenet.cn

【目的】用户内容使用行为对学术社交网络的可持续发展具有重要的价值,本文试图从用户阅读的角度对学术社交网络用户内容使用行为进行探究。【方法】以科学网热门博文为分析对象,采用方差分析、相关性分析等方法,从内容基本特征、用户内容使用行为关系、内容贡献者特征等方面对用户内容使用行为特征进行研究。【结果】用户对观点交流以及教学、科研经验分享类的内容比较感兴趣;大部分类别的博文评论量与被推荐量达到显著相关或高度相关的水平。【局限】研究平台单一,仅选择中文学术交流网站作为研究平台;对用户内容使用行为的研究不全面,仅研究了用户的内容阅读行为。【结论】用户喜欢在学术社交网络上进行思想与观点的表达与交流;他们更倾向于推荐自己参与互动的内容。

[Objective] This paper examines the content using behavior of an academic social network system. [Methods] First, we collected popular blog posts from Sciencenet.cn. Second, we classified these contents by their features. Finally, the user-content relationship and content contributors＇ characteristics were explored with the help of analysis of variance and co-relation tests. [Results] We found that users were more interested in the posts exchanging opinion, as well as those sharing teaching and research experience. Meanwhile, there was a significant correlation between the number of comments and recommendations most posts received. [Limitations] We studied one academic social network system in Chinese and only analyzed its users＇ reading behaviors. More research is needed to investigate other behaviors. [Conclusions] Many users exchange views on the academic social network system. These readers are more likely to recommend posts with their own comments to others.