酒店民族品牌命名中的传统文化元素分析

An Analysis on Traditional Culture Elements in a Hotel's National Brand Naming

名称是酒店品牌的核心概念,也是打造品牌知名度和品牌传播的基础。传统文化元素融入民族酒店品牌,往往暗含企业文化沉淀、顾客情感归属、企业与消费者共同利益认知。中外诸多典型的酒店品牌在命名时均充分借鉴和融入传统文化元素,并获得良好品牌效应。分析中外具有代表性的酒店命名,解析内含其中的传统文化元素,将为中国民族酒店品牌的命名与打造提供借鉴。

Name is the core concept of a hotel brand,and the foundation of brand popularity building and brand spreading.Integrating traditional culture elements into a hotel's national brand often implies the accumulation of corporate culture,the identity of customers'sentiment,and the cognition of common interest between a company and its consumers.There are many famous hotels at home and abroad successfully using traditional culture elements in naming their brands and obtaining good brand effect.Analyzing typical hotel names and illuminating the traditional culture elements they use,can provide references for Chinese national hotel brands.