基于品牌塑造的地方高校广告传播策略

Advertising Communication Strategies of Local Colleges and Universities Based on Brand Building

地方高校品牌是地方高校核心竞争力的重要组成部分,地方高校品牌塑造与广告传播间也存在着相互促进的关系。基于地方高校品牌塑造,按照现代广告传播规律,地方高校广告传播策略可包括自身定位策略、广告目标策略、广告诉求策略、广告创意策略、广告媒介策略及广告实施策略。研究地方高校广告传播策略,可帮助高校打造定位准确、特色鲜明的品牌形象。

The brand is an important part of core competitiveness of local colleges and universities,local colleges and universities branding and advertising communication also has a mutual promotion relationship. local colleges and universities of advertising communication strategy can be including its localization strategy,advertising strategy,advertising strategy,advertising strategy,advertising media strategy and advertising strategy based on the shaping brand and according to the modern advertising communication rules. Study of local university advertising strategy can help colleges and universities to create accurate positioning,distinctive brand image.