社会企业的服务创新

Service Innovation on Social Enterprise

社会企业兼顾社会价值和经济价值的特性使其可以有效协调"社会"和"获利"双重目标,但是由于商业模式的不完善,我国社会企业的可持续发展受到很大制约。在前人服务创新理论的基础上,提出社会企业产品+服务、以服务为主导的服务创新逻辑,通过产品与服务整合、服务创新获利实现价值增值,实现社会企业创造经济价值和社会价值能力的提升;并基于社会企业服务创新的3种典型模式,分别从提升创造经济价值和社会价值的能力两方面提出社会企业服务创新的实现路径。

The social enterprise can effectively coordinate the dual aims of ＂society＂ and ＂profit＂ by considering social value and economies value simultaneously. The imperfectness of commercial mode causes the problem that the capacity of the social enterprises in creating economic and social value is weak with no sustainability. On the basis of former study of service innovation, this paper presents a new framework which is service oriented and integrating multi services and prod- ucts. Social enterprise can promotes strengths for creating social value and economics value by integrating multi services and products and profiting for service innovation. Finally, we put forward two ways on the basis of three classic operation modes in order to realize social enterprise service innovation.