新媒体下高职院校图书馆阅读推广工作的思考——以天津滨海职业学院为例

Reading Promotion at Vocational Colleges Libraries in the New Media Environment——Take Example of Tianjin Binhai Polytechnic Institute

随着新媒体的蓬勃发展,高校读者的阅读习惯和获取信息的方式发生了深刻的改变,呈现出数字化、个性化和移动化等特点。结合这些新特点,高校图书馆应积极转变传统观念,借助于软件系统,融合图片、音乐、文字等形式,从读者角度出发,以实时、便捷、开放、互动的方式进行宣传推广,同时采取主题阅读形式,树立阅读推广品牌,进行有效性评价,加快数字图书馆建设等有效措施,营造书香校园的文化氛围。

With the development of new media, college readers＇reading habit and the way they acquire information have greatly changed, being digitized, personalized and mobile. Considering these new characteristics, libraries at colleges should change some traditional ideas. With the help of software system and integrating pictures, music and written language, libraries can conduct reading promotion from the readers＇ perspective in a real-time, convenient, open and interactive way. Meanwhile, some effective measures like theme-based reading,brand promotion,effectiveness evaluation and establishment of digital library can be taken to build a campus of avid readers.